If your company has a LinkedIn page, you may have seen that on April 14 the services tab will be removed from your page. In its place, LinkedIn launched Showcase Pages late last year as a different way for companies to highlight their products and [...]
Jay Baer once said "Content is fire. Social media is gasoline." It was with this that three Strategic Americans recently attended the Brand Driven Digital Content Marketing Bootcamp to learn how to harness these two power tools more effectively. Check out our three quick takeaways [...]
Anytime you begin brainstorming new content for clients, or your company, you are likely asking, “How do I make my content stand out from the rest? How can I make it different?” The answer may be simpler than you think: meet the needs of your [...]
With the instant gratification that social media delivers to consumers, the buffer between brain and keyboard has become nonexistent. A recent example came Sept. 16 as the new Miss America was crowned. As soon as Miss New York was named the latest woman to hold [...]
For many of us, our attention is constantly being pulled toward the digital world. Whether it’s monitoring our personal or business social media sites, checking news sites for the latest industry information or being glued to our emails, individuals are finding it increasingly important to [...]
Greg Swan, a 2003 journalism graduate of Drake University here in Des Moines, enthralled an audience at his alma mater this fall by recounting how his firm is sticking to the oldest, time-tested principle of marketing with military precision. And that’s an apt reference, because [...]
Social media is fundamental to the nature of how we communicate with fans. The tone and content are more causal and insider-based, especially for the most ardent fans. If you’re introducing a new product and you’re unsure of how consumers will react, social media is [...]
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