Thought Leadership: The Power of Content, Positioning, Ownership

2023-08-30T12:53:11-05:00July 29, 2011|Public Relations|

Today, many companies want to assume a strategic market position of “thought leadership.”  According to Wiki, the term was coined in 1994 by Joel Kurtzman of the Booz, Allen & Hamilton magazine, Strategy & Business. The term “thought leader" was used to designate interview subjects [...]