By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers [...]
When it comes to designing websites, you may have heard the terms User Interface (UI) and User Experience (UX). Both are essential when designing a website. Would you rather have a nice-looking website or a website that drives conversions and makes money? Trick question! You [...]
Beginning a website redesign project can be a daunting task. And if you’re not careful, you’ll have chickens running every which way carrying wicker baskets of ideas that don’t carry out the overall website goals. Sometimes what starts that disconnection is leaving search engine [...]
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