By Jami Sinclair First impressions are everything, and most today are made digitally. User experience, or UX, is the make-or-break factor in how far a customer travels in the digitally-led buyer’s journey. Before making purchasing decisions, 81% say they research online. Strong UX design considers [...]
A user-centered content strategy is a critical component of delivering functional web design. I attended a couple of workshops at Confab this spring to strengthen my process-driven approach to web projects. Scott Kubie’s workshop about user-centered content strategy was about why we need to ‘fall [...]
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