DATA AND ANALYTICS

Strategic America’s data and analytics team collects information from a wide variety of sources and extracts insights about our clients’ customers and their buying habits. Knowing the behavior of each demographic segment of the total audience allows us to customize both the media and the message and thereby deliver marketing content on a personal level.

The data and analytics service we offer is particularly valuable for clients with branches and dealerships all over the country. We take into account the similarities and differences of customers in widely disparate regions and use these insights for pinpoint targeting in broadcast, direct mail, web, and other marketing media.

While the data we compile is available to everyone, it takes a skilled team to find the meaning in it. The SA team not only finds the meaning but turns it into action as well, creating highly targeted and strategic marketing campaigns, measuring their effectiveness, and searching constantly for new insights that lead to new customers.