LENNOX CAP ®
Local dealer marketing with national quality production.
CHALLENGE
Lennox launched a national campaign with a new tagline—Air is Life. Make it Perfect.® We needed to extend the messaging for use by individual Lennox dealers.
SOLUTION
SA developed print, digital and video work on the new brand platform. Spots were built so that video of the local dealers could be seamlessly integrated into their commercials.
IMPACT
The CAP program continues to grow. Dealer participation in the Lennox co-op program increased 9% in 2017, and their spending increased by 12% from 2016!
LENNOX TV SPOTS
LENNOX MARKETING CASE STUDY
