WENDY’S

CHALLENGE

Find a unique way for the Wendy’s brand and franchisee group to engage with the local community and also support the Dave Thomas Foundation for Adoption (DTFA).

STRATEGY

SA and Wendy’s teamed up with the Boise Hawks, an independent baseball team of the Pioneer League. For five home games, the Hawks will play as the Boise Baconators, named after Wendy’s signature Baconator® sandwich.

Big and bold, the Baconator was the obvious choice when choosing a sandwich to represent a team as fierce as the Boise Hawks.

“We are extremely excited to get involved in our community in such a fun way. Wendy’s is a very innovative and lively brand that loves to give back to our guests and community, and I think you can certainly see that with this partnership,” said Jim and Kathy Taggart, Wendy’s franchisees and owner of 15 local Wendy’s restaurants in Boise.

“We also have deep baseball roots with Kathy being the daughter of Hall of Famer, Harmon Killebrew. This unique Wendy’s partnership with such a great local organization in the Boise Hawks is a match made in heaven for us,” said the Taggarts.

IMPACT

The community embraced the takeover of the Boise Baconators with great turnouts at the ballpark. The franchisee has also seen a great redemption rate in the Baconator and Frosty® coupons handed out at the games and a lift in Baconator sales.

At the end of the season, all of the gear-worn Baconator jerseys will be auctioned off with 100% of the proceeds going to the DTFA.